A single integrated compliant communication platform to manage client emails
Building deep client relationships requires extensive communication and email is a profoundly important communication channel. But it comes with inherent limitations and surveillance headaches. Firms are mandating the use of popular email tools such as Outlook, but these tools often lack an easy way to automatically customize emails to specific clients. This leaves brokers and advisors with no choice other than to manually edit each email they send to a specific client, which takes time and can lead to mistakes. A more systematic solution would be to deploy a single platform to manage the mass / blast emails. Such an engine needs vital capabilities. Firstly, it has to be tightly integrated with the client database to provide the accuracy and customization required. Secondly, it needs a process that allows the compliance team to approve the email content, which are then saved into a master template. Thirdly, a record of each email sent should be appended to each client’s master record to provide an audit trail of past correspondence. Lastly, the platform must be coupled to the firm’s surveillance engine to ensure relevant oversight.
The E*Assist platform easily accommodates all of these requirements and top producers are currently using it to drive their outbound communications with excellent results.
